One in four Dutch people takes care of someone. And what starts with a little bit of care, might become a full day task, next to all the other things you need to do. But because people slowly roll into it, they often don’t know there’s help.
In a TV ad, we make people aware of this. In online videos, we add more depth, showing true stories of ‘informal caregivers’ in which they explain their struggles and the help they found.
Finalist Gouden Loeki 2020 (audience award for best TV ad)
TV ad
Online videos, featuring famous Dutch people that take care of someone.