Can we? Can we not? After a year of lockdowns and curfews, no one knew how we could celebrate the Euro Cup of 2021. We did know, however, that the whole country could really use a party. So we made it happen.
Our campaign, featuring a remake of modern day classic song “Left right”, got all of TV watching, TikToking, radio listening, YouTubing and Instagramming Netherlands moving left to right.
Bronze Esprix Award 2022
Winner SAN Accent 2021
Finalist Gouden Loeki 2021
Case film
TV ad
Tag-on: calling all fans to share their video and support the team
TV ad: made by fans, shown right before The Netherlands – Ukraine
Tag-on featuring discounted products and video ref