Calvé Peanut butter wants kids to dream big. All kids.
And because some sports and athletes seem to get all the attention, we created a campaign around a sports player that didn’t get the attention she deserved. Even though she might just be the greatest Dutch athlete of all time.
Winner SAN Accent 2022
#10 TVC worldwide in Kantar Creative Effectiveness Awards
Case film
TV ad
Social post
Outdoor
Social posts: introduction of Team Parastars, featuring the best Dutch para athletes of today, and YouTube star Touzani.